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Advertise with SCN

Shopping Centre News is generally regarded as ‘required reading’ in the industry; we find its adverts are as keenly read as its editorial content. Shopping Centre News is in the ‘information business’, and is perceived as such by its readers. SCN is the only Shopping Centre Magazine in Australia.

SCN has an industry reputation as being a quality magazine; it is seen as authoritative, accurate and independent. Most large corporations have reached the conclusion by now, that there are companies which are ‘Information Rich’, and those which are ‘Information Poor.’ The former is a prime requisite for survival, the latter a recipe for failure. Progressive companies want information. SCN provides it with authority, in the shopping centre industry.

Current circulation is around 2500. We estimate the publication has a readership of at least 8:1 readers : subscribers, therefore we estimate a readership of 20,000 plus.

Shopping Centre News is circulated throughout Australia and New Zealand; with an increasing contingent of subscribers overseas (USA, Japan, South East Asia and Europe). Other than promotional copies for circulation drives there are no ‘freebies’. All subscriptions are purchased at the full rate – $385 incl GST pa.

Subscribers pay annually and SCN has a renewal (subscription) rate in excess of 95%. In addition to renewals, new subscribers are at a constant increase.

Subscribers include nearly all shopping Centre Managers in Australia, Marketing Managers and Operational Staff at centre level, etc. At Head Office level it is read by Senior Executives (whose portfolios contain Retail Property), Retail Investors and of course Retailers – both major chains and major retailers; Financial and Property Analysts, Owners and Investors, Fund Managers, Real Estate Agents and Valuers, Architects, Designers as well as suppliers to the industry – shopfitters, construction, cleaners, security, etc. The magazine follows the ‘rifle’ approach rather than the ‘scattergun’ method. It targets decision makers and those directly involved in the retail/shopping centre industry.

  • Reach all the decision makers in the Shopping Centre Industry.
  • The ‘Rifle Approach’ as distinct from the ‘Scattergun’.
  • Maximise your advertising dollar by reaching the right people.
  • SCN is an ‘information-based’ publication.
  • SCN subscribers read the adverts.
  • SCN issues have a shelf-life of up to 12 months.
  • Over 90% of all major shopping centre players advertise in SCN.
  • SCN is the voice of the shopping centre industry.

For advertising enquiries please contact Adam on 02 9555 7494 or by emailĀ advertising@shoppingcentrenews.com.au

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