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Marketing
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The AMP Capital Shopping Centres’ (AMPCSC) vision is to ‘create inspiring shopping experiences’. The importance of this was cemented by the findings of our 2017 Recommended Retail Practice Report…

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In this article, Belinda Daly shows the professionalism involved in strategic relationships, partnerships and involvement with the fashion industry in its widest forms. It is compulsory reading for those aspiring to senior roles in shopping centre marketing.

Marketing Tanja Gacic and daughter
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Christmas is over, but that was last year – and it’s coming again this year! Belinda Daly tells us in this article how AMP Capital Shopping Centres approached Christmas in 2015. It’s more than just an article on Christmas promotions; it looks at changing consumer habits and how we need to harness them.

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For those of us who have spent our careers in the marketing industry, it’s amazing to see the way the industry has changed, particularly over the last five to ten years. One of the most notable changes has been the huge shift in the way brands communicate with customers.